Introducing the Bowerbird Project, a recycling campaign working to promote better recycling and waste habits within hotels. The goal is to provide a system that is easy and intuitive for both hotel employees and the guests who are staying at the hotel.
The Concept
The bowerbird collects and reuses materials in the woods—not just twigs and leaves, but also beautiful pieces of glass and plastic—to make a more aesthetically-pleasing and desirable nest to attract other bowerbirds.
Like the bowerbird, we’re making a place to stay that both reuses materials and is aesthetically pleasing and welcoming to our audience.
The Mark
This mark is simple and clean, so that it’s easily adaptable. It also has many uses. It isn’t just a logo—it’s more like a stamp (in some cases, that can be literal if you’d like). When you see this mark, you can associate that whatever this is on, it’s made from recycled materials and it can also be recycled again.
The Campaign
The signage of the Bowerbird Project informs the intended audiences about the project, provides tips and insight to what is or isn’t recyclable, and promotes the opportunity to shred paper that could be too sensitive to recycle as a whole (a common hotel problem).
To help make the recycling experience more efficient, we include recycling bins both in hallway and entrance areas as well as smaller ones for hotel rooms. The use of black and white bins helps to quickly differentiate the trash from the also easily identifiable recycling bins. All hallway bins will also be near a recycle sign to help make the recycling process as easy as possible.
